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Blog › Tagged: schema

Tagged: schema

Posts tagged schema.

AllKnowledge panelsSchema and the graphAI searchAuthority and EEATAppearances and pressYour site and domain
Authority and EEAT

The personal brand website that actually works for search: five pages, one record

Most personal websites are designed to impress a visitor and tell the AI nothing. Here is the five page structure that does both, what each page owns, and the rules that keep them from competing with each other.

Sarah LockwoodOctober 5, 20267 min read
Schema and the graph

JSON-LD explained with one example you can copy

What JSON-LD is, where it goes on the page, a complete Person example for a personal site annotated line by line, and how to check Google read it.

Sarah LockwoodSeptember 8, 20267 min read
Schema and the graph

Person schema: what to put on your own site, and the sameAs line that matters most

The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.

Sarah LockwoodSeptember 3, 20267 min read
Knowledge panels

How to get a Google knowledge panel for yourself, the honest version

The sequence that actually produces a knowledge panel for a person, in order, with the common mistakes that stop it from working.

Sarah LockwoodAugust 28, 20267 min read
Schema and the graph

Structured data is the hidden graph of the web

Every web page has two layers: the one people read and the one machines read. Here is what the hidden layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.

Sarah LockwoodAugust 22, 20267 min read

Find out what Google and AI say about you.

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