Schema and the graph
JSON-LD explained with one example you can copy
What JSON-LD is, where it goes on the page, a complete Person example for a personal site annotated line by line, and how to check Google read it.
Schema and the graph
Structured data is the hidden graph of the web
Every web page has two layers: the one people read and the one machines read. Here is what the hidden layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.