Knowledge panels
What is a Google knowledge panel, and why don't you have one?
A plain explanation of the Google knowledge panel, where it comes from, why most people never get one, and how to check whether Google has an entity for you.
Your site and domain
What is llms.txt? A plain explanation of the file written for AI agents
A small text file at the top of your site that tells an AI agent who you are and where the facts live. What it is, where it came from, what it does and does not do, what goes in one for a person, and an example you can copy.
Knowledge panels
Your panel exists but does not show: the triggering problem explained
Google has built an entity for you, you may even have claimed it, and a plain search for your name shows nothing. This is triggering, not existence, and it is the single most common state a real person's panel sits in. What decides it, a real example from our own work, and what moves it.
Knowledge panels
Knowledge panel vs Google Business Profile: which one you actually need
The two boxes look alike and work nothing alike. One you set up in minutes and control; one Google builds and you can only claim. Which you need as a founder, a practitioner or a consultant, how they connect, and the mistake of using one as a substitute for the other.
Knowledge panels
Google Search Console for your own name: the report that shows your record working
How to set up Search Console for a personal site, request indexing, read the handful of reports that matter for a name search, and spot the moment Google starts connecting your name to your record.
AI search
How AI search decides who you are: AI Overviews, AI Mode and the citation problem
What actually happens when someone types your name into Google's AI features or an assistant, which sources get cited, why a namesake can win, and what a person can do about it.
Knowledge panels
Wikidata for people: when you qualify, and how to add yourself without getting deleted
What Wikidata is to Google, the notability bar for a person, the handful of properties worth adding, the exact way to attach references, and why a thin entry does more harm than none.
Schema and the graph
The Google knowledge graph, explained for people, not programmers
What Google's knowledge graph actually is, how a person gets into it, why it sometimes holds two versions of you, and what the kgmid code in a search address tells you about your own entry.
Schema and the graph
Person schema: what to put on your own site, and the sameAs line that matters most
The properties a Person node on your home page should carry, the identifier that everything else points at, the sameAs rules, and the mistakes that quietly create two of you.
Knowledge panels
Google knowledge panel for artists and musicians: why yours shows the wrong person, and the fix
Musicians get knowledge panels more easily than almost anyone, and get the wrong ones more often too. Why the streaming services feed Google, the Official Artist Channel route to the claim, what to do about a namesake, and what a visual artist should do differently.
Schema and the graph
Structured data is the hidden graph of the web
Every web page has two layers: the one people read and the one machines read. Here is what the hidden layer is, how it links people to companies, books and shows, and why it decides what Google and AI say about you.